Growth Triple Play
Creativity, Analytics and Purpose
blog by Brian Solis
78% of CEOs are banking on CMOs and marketing leaders to drive growth. Companies that deliver on the "growth triple play" by unifying creativity, analytics, and purpose, drive average revenue growth of 2.7 times versus peers. Companies that employ the full triple play, growth rates climbed to more than 12 percent. Only 7% of companies currently unify creativity, analytics, and purpose as an integrated, organizational strategy.